Social Media Executive Job Description

Are you a creative individual passionate about making a difference? Join Scotty’s Little Soldiers as a Social Media Executive and help us take our charity’s mission to the next level. In this role, you will be responsible for engaging our supporters on social media, sharing our journey, and encouraging positive action to support bereaved military children and young people. If you have a knack for storytelling and a heart for helping others, we’d love to hear from you!

Key Responsibilities:

• Develop and execute comprehensive social media strategies aligned to the goals of the charity.  
• Create, curate, and manage all published content (images, video, written) across various social media platforms.  
• Organise opportunities for content creation including meeting other team members for filming/photo capture.  
• Lead social media campaigns from planning to execution and analysis.
• Engage with followers, respond to comments, and manage online community interactions.  
• Analyse social media metrics to measure the success of campaigns and adjust strategies accordingly.  
• Provide insights and reports to the team on social media performance.  
• Collaborate with cross-functional teams to ensure brand consistency and effective campaigns.  

Experience and Competencies:

• Typically has 2-3 years of experience in social media management or a related role.  
• Has a strong understanding of social media platforms, metrics, and best practices.  
• Is proficient in social media tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social).  
• Is proficient in/has good working knowledge of Canva and/or Adobe. 
• Demonstrates creativity and the ability to develop engaging content.  
• Capable of strategic thinking and planning for long-term social media goals.  
• Strong communication skills and ability to manage a team or lead projects.  
• Operates with a higher level of autonomy, making decisions on content strategy, campaign execution, and community management.  
• Responsible for developing and refining social media policies and procedures.  
• Expected to provide recommendations and insights based on data analysis.  
• Manages complex projects such as multi-platform campaigns, influencer partnerships, and crisis communication.  
• Analyses and interprets detailed social media analytics to guide strategy.  
• Develops comprehensive content plans and editorial calendars.  

Role Mission:  

I am here to bring the charity’s supporters on our journey with us using social media and encouraging them to take positive action to help us achieve the mission.    

I am accountable for: 

The charity’s social media  

Engaging with the charity’s supporters, ensuring they don’t just fuel our journey, they come on it with us. 

Acquiring new supporters to join us on the mission. 

My 3-month goals are: 

Familiarisation and Maintenance:  

Ensure smooth transition and maintain current engagement levels.  

Audit and Analysis:  

Conduct a thorough audit of existing social media channels to identify strengths and areas for improvement.  

Content Calendar and Strategy:  

Develop a streamlined content calendar focusing on quality over quantity. 

My 6-month goals are: 

Content Optimisation:  

Optimise content based on insights gained from the audit and initial months of posting.  

Targeted Campaigns:  

Run targeted campaigns to engage specific audience segments.  

Efficiency Improvements:  

Implement tools and strategies to improve social media management efficiency.  

My 9-month goals are: 

Community Engagement:  

Foster stronger community engagement and interaction.  

Performance Tracking and Adjustment:  

Continuously monitor performance and make necessary adjustments.  

Sustainability and Handover Plan:  

Ensure sustainability of social media activities and prepare for a smooth handover.  

About Scotty's Little Soldiers

Scotty’s Little Soldiers is a charity dedicated to supporting military children and young people (0 to 25 years) who have experienced the death of a parent who served in the British Armed Forces.  

Inspired by the experience of Army widow Nikki Scott, following the death of her husband Corporal Lee Scott in Afghanistan in 2009, the charity, which was set up in 2010, provides support and guidance to hundreds of bereaved military children and young people throughout their childhood.  

So far this year, Scotty’s has supported over 700 bereaved military children and young people and has a long-term goal to support over 1,000 children annually by 2030. Having established a key role within the Armed Forces charitable sector over the past decade, Scotty’s is now embarking on a growth phase to build a charity capable of delivering its 2030 goals.

View our full list of current UK military charity job vacancies here.

How to apply

To apply for this role, please note that we will require the following:

A completed application form – Download our application form here.

A covering letter detailing why you think you’re a good fit for this role.

An up-to-date CV to [email protected].